DeMarche's Best CEO for 2010 Award is based on our
Migration analysis. Utilizing the analysis of the Best 100 Companies,
DeMarche screens the "Best" analysis for CEOs who receive compensation at the
lower end of the spectrum (for whatever reason, and using data reported to the
Therefore, the Best CEO Award goes to the companies with the most positive
Migration for CEOs that are compensated at the lower end of the spectrum. We
view this as getting the most for the shareholders' money.